Features Images

What are features images?

Features images are a combination of photography and graphics, of your product. They highlight the main features. They help potential customers see and digest the product benefits quickly and easily. This helps them to make quick decisions, which increases the chances of them buying.

How they are designed.

We design our features images and infographics with your target market in mind. They are consistent i.e., they tell a story and fit in with the other images that we’ve created. They also integrate your branding, so for example they will use the same fonts and or colours. Which helps to reinforce your brand.

What is the difference between a features image and an infographic?

The difference between the two types of images are:

1.      Features images highlight the features of a product.

2.     Infographics highlight the benefits of a product amongst other things.

As an example, let’s use one of our clients, the wonderful people at Gymbella, who sell yoga mats.

Here are some of Gymbellas’ yoga mat features e.g. PVC free, phthalates free and have no toxic chemicals. This immediately suggests that you are helping the environment.

Some of the benefits of the mats, also shown below. They have a non-slip backing and anti-microbial properties. i.e. they don’t absorb moisture, which helps keep the mat fresh.

Most of our clients have researched the features of their product. This helps us to do our part and create a professional, consistent and logical design. Even if you haven’t done the research, we can help based on our experience. We will create high-quality features images that will help to sell your product.

Recommendations

We recommend keeping the number of features minimal. This decision is based on whether we use text and icons or text only. The reason for doing this is so as not to overload an image with too much information. Customers can easily miss information if there is too much of it. They are more than likely skim reading. This could lead to negative reviews. We also suggest keeping any text to bullets.

To see more examples of our features images please use this link.