A first impression is often the lasting one – so your hero image needs to stand out and catch the eye without the support of additional branding. A hero shot is the backbone to any online promotion, and must be high impact and interesting at a glance.

Your customer will need to know if your product is suitable for them, so it’s always beneficial to present product dimensions in a simple and effective way. Sometimes, other items can be used to help with the perceived scale of a product.

Putting your products in context helps potential customers to grasp the product’s use or purpose in an instant. We can show your product in-situ through the use of models, stock images, image compostition and images enhancement.

Instructional images gives your customer an overview into how to use your product and its level of complexity based on their skills and abilities. They can also be used as a reference point for usage after purchase, especially if instructions aren’t provided. The final image in your collection should leave the customer with a lasting memory of your product Use a mix of product, context and strapline to help them remember the qualities of your item, and motivate them to make the purchase.

The best way to make your images ‘pop’ is to creatively enhance the picture in post-production – saturating the colour, smoothing creases, aligning text, reshaping, reducing reflection or adding some sheen. We show your item in its best light – but always remain true to the product.