Post-production is an important part of the process. The aim of it is to clean up the image so that it looks as pristine as possible, thereby increasing your image to sales conversion rate. There are a number of steps that are included:
When we receive an product, we will first clean it up physically, however, not all marks or imperfections can be removed physically, that’s why we remove them digitally for example, stray threads or marks on products.
We shoot in a file format called RAW, this enables us to draw out the maximum amount of information from the file reducing the amount of image degredation
We shoot on a 46 mega pixel camera, this means that the file gives us more depth to tweak the image e.g. we can zoom into an image quite far without it pixelating which means that we can adjust detail at a very high level.
We have a highly skilled production team who are not only experienced with post-production but also with graphic design, so they are able to change elements in an image or add other elements to a very high degree.
We take out reflections caused in the photography process and even out the light where necessary.
We colour correct all of our images so that they are the same colour throughout the set that you receive.
We also sharpen all of our images so that they are crystal clear when viewed on a monitor.
We will be adding a gallery page very soon, to show more examples of our post-production and photography, thank you for your patience.